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Brand24 is a versatile software that has proven to be invaluable for individuals and marketing departments alike. Users have successfully …
Starting at $99 per month
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What is Brand24?
Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors.It collects real-time data from millions of sources, including social media…
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Pricing
Individual
$99
Cloud
per month 1 user
Team
$179
Cloud
per month Unlimited users
Pro
$249
Cloud
per month Unlimited users
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://brand24.com/prices?utm_source=tr…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
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What is Brand24?
Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors.
It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.
Some of the key features of Brand24 are:
- Real-time online media monitoring,
- AI sentiment analysis to understand the tone of the conversation,
- Estimated social and non-social reach to determine the potential audience size,
- Share of voice to see how much of the conversation is about your brand compared to competitors,
- AI topic analysis to identify the most discussed topics,
- Emotion and emoji analysis to understand the emotional response of the audience,
- AI insights, trends, and recommendations for data-driven decisions,
- Competitor monitoring and comparison to track competitor performance,
- Geo analysis to see where the conversation is happening,
- Reputation and presence scores to measure a brand's online reputation,
- Trending hashtags and links to identify the most popular trends,
- Influencer discovery to find key influencers in any industry,
- Advanced filters to sort the data and get more specific insights,
- Comprehensive reports to visualize and understand the data.
Brand24 helps users to increase brand awareness, improve customer support, measure a brand's marketing efforts, conduct a competitor analysis, do social selling, and prevent PR crises.
Brand24 Features
- Supported: Real-time Online Media Monitoring
- Supported: AI Sentiment Analysis
- Supported: Estimated Social and Non-Social Reach
- Supported: Share of Voice
- Supported: AI Topic Analysis
- Supported: Emotion and Emoji Analysis
- Supported: AI Insights, Trends, and Recommendations
- Supported: Competitor Monitoring, and Comparison
- Supported: Geo Analysis
- Supported: Reputation and Presence Scores
- Supported: Trending Hashtags, and Links
- Supported: Influencer Discovery
- Supported: Advanced Filters
- Supported: Comprehensive Reports
Brand24 Screenshots
Brand24 Videos
Meet AI Reports, a product designed to revolutionize social media monitoring.
Brand24, to monitor and analyze brand mentions and stay on top of a company's reputation.
Brand24 Integrations
Brand24 Competitors
- Keyhole
- Meltwater
- Social Mention
- Mention
- Brandwatch
- Google Alerts
Brand24 Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | All Countries |
| Supported Languages | Arabic, Czech, Danish, German, English, Finnish, French, Croatian, Hungarian, Indonesian, Italian, Korean, Dutch, Norwegian, Polish, Portuguese, Romanian, Slovak, Spanish, Swedish, Thai, Turkish, Vietnamese |
Frequently Asked Questions
Brand24 starts at $99.
The most common users of Brand24 are from Mid-sized Companies (51-1,000 employees).
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(25)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Brand24 is a versatile software that has proven to be invaluable for individuals and marketing departments alike. Users have successfully utilized this tool to track mentions of their brand across various platforms such as Facebook, Instagram, YouTube, Twitter, and blog posts. By doing so, they are able to gain a comprehensive understanding of the general consensus, trends, and hashtags surrounding their brand during specific campaigns and time periods.
One of the standout features of Brand24 is its ability to help users find both positive and negative references to their brand. This allows them to not only catalog positive content for future use but also address any negative content promptly and effectively. The software's negative sentiment tracking has been particularly useful in identifying unhappy users of competitive solutions and converting them to the user's own product.
Marketing teams have relied on Brand24 to monitor conversations and buzz around their brand, enabling them to engage with customers in a timely manner. The software alerts users whenever their company, competitors, or product is mentioned on social media, allowing for instant replies to comments. Additionally, Brand24 provides an influence score for individuals, helping users gauge the impact of the people they are interacting with.
The flexibility and robustness of Brand24's tracking system have received praise from users who have leveraged the software to track influencer campaigns across different social media channels. This enables them to monitor mentions of specific keywords and identify influencers talking about their brand on platforms like Facebook, Twitter, and Instagram.
Moreover, the insights and metrics gathered from Brand24 have proven valuable beyond just the marketing department. They have been used across entire organizations, benefiting teams in multiple areas. For example, law firms have found great value in using Brand24 to monitor what is being said about them on social media platforms like Facebook and Twitter. This enables them to engage with commenters appropriately and respond promptly.
Overall, Brand24 has established itself as a reliable tool for social listening and analytics. With its ease of implementation and outstanding customer service, users have found that it addresses their needs effectively, allowing them to gain valuable insights, engage with customers, and stay on top of their brand's online presence. Whether it is tracking mentions, analyzing tactics, or monitoring influencer campaigns, Brand24 delivers the necessary features to help users succeed in their social media strategies.
User-Friendly Interface: Several reviewers have praised Brand24 for its user-friendly interface that is easy to navigate and understand. Users with varying levels of technical knowledge, including beginners and mid-level employees, have found the software intuitive to use. This suggests that Brand24 has successfully designed an interface that accommodates users with different skill levels.
Clear Data Organization: Many users appreciate how Brand24 organizes the results in a clear manner using buckets, which allows for easy data analysis. The structured presentation of collected data makes it convenient for users to navigate and interpret the information efficiently. This feature enhances the user experience by providing a visually organized display of insights.
Comprehensive Social Media Monitoring: Reviewers have highlighted that Brand24 covers multiple social platforms, setting it apart from other tools limited to just one or two platforms. By including a wide range of platforms such as forums, blogs, Facebook, Twitter, and more, Brand24 offers users a comprehensive solution for monitoring their brand's online presence across various sources. This broad scope enables users to gather valuable insights from diverse social media channels.
Long response time for support: Some users have expressed dissatisfaction with the support provided by Brand24, stating that it has taken days for them to receive a response. This issue seems to be consistent and has been mentioned by multiple reviewers.
Limited sentiment analysis accuracy: Several users have found the sentiment analysis feature of Brand24 to be lacking in accuracy and predictability. They feel that the tool does not always accurately determine the sentiment of mentions, making it difficult for them to rely on this information for decision-making.
Lack of useful statistics: A common complaint among users is that the statistics provided by Brand24 are not overly useful for their needs. They find that the data and insights generated do not provide enough value or actionable information.
Users commonly recommend Brand24 for several reasons. First, they highlight its ability to improve brand image and increase reliability, as well as generate more sales. Second, users mention that it is easy to use. They also suggest trying the free trial period to experience its benefits firsthand. Additionally, they recommend utilizing Brand24 for social media monitoring and generating sales leads. Lastly, many users believe that Brand24 is most valuable for companies with over 500 employees.
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
December 17, 2019
Great tool for social media analytics!
It is being used by the marketing department. We are using it to track analytics for our social media channels including Facebook, Twitter, LinkedIn and Instagram. It helps us create reports and show our engagement across social media to distribute to partners, principals, managers, and staff. It helps us analyze tactics to improve our reach.
- Brand24 is very user friendly and you don't need a lot of technical knowledge to use it.
- I've had very good experience with the customer support team to solve any technical issues.
- There should be a lower price point so that it could be affordable for all. Also, the mobile application does not provide the same level of satisfaction as the desktop version.
- There are a few things that can be made better. Insight generation and sentiment analysis can be much better. It would also be good for the team to consider providing support with developing negative incidence sentiment audit & analysis reports as well as social media strategic measurement & reporting framework for same client.
- Fast results that are easy to comprehend, and customized reports that anyone could easily understand.
- I found the mobile version difficult to use as compared to the desktop version. The searchability and analytics features, if improved could make the application perfect.
December 12, 2019
Brand24: A Beginner Marketer's Brand Awareness Software, But There's Better Out There
I used Brand24 to pick up mentions of our brand across the web, such as Facebook, Instagram, YouTube, Twitter and blog posts. It does help people to find references to your brand, good and bad. So you can catalog the positive content for future use and address the negative content.
- Ease of Setting up Alerts for Brand Mentions
- Fairly Affordable Compared to Competitors
- Consistently Missed Essential Brand Mentions
- Support is Spotty and Can Take Days to Respond
- Missing critical mentions can leave negative consumer mentions unattended, causing escalated customer service issues
- Failure to locate unscheduled blogger content, resulted in us switching a competitor who was able to locate such content
- Mention
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
December 21, 2017
Track sentiments for more revenue
Brand24 was used personally by me. The main objective for Brand24 was to track our competitors thru social media -- this helped me identify which companies were using a competitive solution so I could try to convert them to our product. The "negative" sentiment tracking was most useful for this, as unhappy users of competitive solutions are easiest to convert.
- Tracked negative sentiments
- Had a broad scope of social media tracking thru various popular apps and websites
- Allowed you set up instant triggers to find post that submitted very recently
- The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
- No negative impacts
- Helped me book more meetings that turned into revenue
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